Business Relationship Management for the Digital Enterprise


A new book by Vaughan Merlyn, CBRM

With Foreword by Aaron Barnes, CEO and Co-founder of Business Relationship Management Institute.

business relationship management for the digital enterprise

About the book

This book is for those interested in the management of Information Technology (IT) for the Digital Enterprise. It examines how Business Relationship Management (BRM), an organizational innovation that first appeared in the 1990s and has been gaining traction globally, can accelerate the time-to-value from digitization. It is suitable for use at the Freshman level in college courses.

It is based on lessons from a 50-year career in IT, spanning computer hardware design, software development, marketing, sales, corporate management, research, and management consulting. More specifically, the book draws from 12 years of blogging.  Launched in September 2007, my blog was titled IT Organization Circa 2017 and focused on the major shifts in the world of IT management, looking ten years ahead. It recognized the importance of managing business relationships to gain the full potential of information and IT.

The posts were inspired by client consulting engagements, reader’s questions and comments, participation in several LinkedIn groups, and many multi-company research programs. The posts were generally grounded in observations about the evolution of IT capability and organizational change, occasionally branching off into my hobbies with lessons from the performing arts

In compiling posts for the book, I selected, edited and integrated the most relevant posts and organized them into a Foreword, Introduction, eight chapters and an Afterword. I believe the topics discussed here are relevant to any organization large enough to have or be considering a dedicated IT group. It would be a valuable addition to a Freshman level college course.