This chapter takes a leadership perspective on the future of IT management for a digital enterprise. It introduces the concept of Business-IT convergence and the converged IT operating model.
For the Digital Enterprise, leadership roles will belong to those who:
Key to integrating business and IT is the role, discipline, and organizational capability of Business Relationship Management (BRM). The concept of BRM is related to, and employs, the techniques and disciplines of customer relationship management (CRM). However, while CRM most often refers to the external customers of a company, Business Relationship Management typically deals with internal customers and business partners. The BRM works closely with Product Managers, Enterprise Architects, Portfolio Managers and their Business Partner.
I worked with a CIO who believed that Web 2.0 was going to be important to the business. He pulled his IT leadership team together for an off-site to raise awareness and explore possibilities.
After the CIO had left the room, an IT leader raised the question, “What's the business problem we are trying to solve?" The other IT leaders quickly latched onto this with a general consensus that there was no business problem to be solved and therefore while the topic of Web 2.0 was interesting, it did not apply to them. Given that everyone was busy, it was probably best to declare the off-site event a success and move on.