I have tracked and participated in the major technology shifts that impacted IT management, as a management consultant, educator and writer. I have become increasing focused on Business-IT strategy, IT operating modes, and the emerging Business Relationship Management (BRM) role and capability.
I launched my blog – IT Organization Circa 2017 – in September 2007 and wrote 451 posts over a 12-years. The posts were inspired by consulting engagements, reader’s comments, participation in LinkedIn groups, and multi-company research regarding IT management.
In 2013, I cofounded Business Relationship Management Institute as a non-profit member-based organization and further deepened my involvement in the rapidly growing BRM global community.
Around that time, the terms Digital Enterprise and Digitization were becoming popular ways to describe organizations that use information and Information Technology (IT) such as Web 3.0, Big Data, Artificial Intelligence and Machine Learning to create a competitive advantage.
While digitization was emerging, I came to realize from my contacts with numerous BRMs, participation in the annual BRMConnect conferences, and my involvement with the Institute member’s Online Campus and Interactive Body of Knowledge, that organizations were struggling with certain aspects of defining and delivering the BRM promise.
At the same time, it seemed that most digitization success stories came from organizations that were 'born digital', such as Amazon and Google. For established organizations, the benefits of digitization are tougher to harness. I knew that many of the issues people were facing were addressed somewhere among those 451 blog posts.
I recognized that pointing everyone to my blog and expecting them to find the relevant pages was not a strong value proposition, so the idea of the book was born. Its content was drawn from broad experience in the field as well as 12 years of blogging about BRM and the IT management context in which it exists,
I had several audiences in mind when writing the book:
Those in BRM or Related Roles
The book should help those already in, or considering a transition into the BRM role:
Executives and IT Leaders Considering Introducing BRM
Will help executives and IT leaders considering the introduction of BRM capability:
BRM Advocates in Federal, State, and Local Government
Broaden and deepen your understanding of the characteristics of the BRM role and capability:
Management Consultants and Others Interested in BRM success
Appreciate challenges and issues faced by BRMs and their advocates and gain broader insight into ways to overcome them.
Educators Interested in in Technology Trends
Better prepare your students to understand and thrive in today’s digital age.