Business Relationship Management for the Digital Enterprise

why did i write a book about business-IT relationships and digitization?

It began with a blog...

I have tracked and participated in the major technology shifts that impacted IT management, as a management consultant, educator and writer.  I have become increasing focused on Business-IT strategy, IT operating modes, and the emerging Business Relationship Management (BRM) role and capability. 

I launched my blog – IT Organization Circa 2017 – in September 2007 and wrote  451 posts over a 12-years. The posts were inspired by consulting engagements, reader’s comments, participation in LinkedIn groups, and multi-company research regarding IT management.  

In 2013, I cofounded Business Relationship Management Institute as a non-profit member-based organization and further deepened my involvement in the rapidly growing BRM global community. 

Around that time, the terms Digital Enterprise and Digitization were becoming popular ways to describe organizations that use information and Information Technology (IT) such as Web 3.0, Big Data, Artificial Intelligence and Machine Learning to create a competitive advantage.

While digitization was emerging, I came to realize from my contacts with numerous BRMs, participation in the annual BRMConnect conferences, and my involvement with the Institute member’s Online Campus and Interactive Body of Knowledge, that organizations were struggling with certain aspects of defining and delivering the BRM promise. 

At the same time, it seemed that most digitization success stories  came from organizations that were 'born digital', such as Amazon and Google.  For established organizations, the benefits of digitization are tougher to harness.  I knew that many of the issues people were facing were addressed somewhere among those 451 blog posts. 

I recognized that pointing everyone to my blog and expecting them to find the relevant pages was not a strong value proposition, so the idea of the book was born.  Its content was drawn from broad experience in the field as well as 12 years of blogging about BRM and the IT management context in which it exists, 


Suggested audience


Who Should Read This Book?

I had several audiences in mind when writing the book:

Those in BRM or Related Roles

The book should help those already in, or considering a transition into the BRM role:

  • Become an effective and valued catalyst for digitization with a clearer understanding of how the BRM role serves the goal and outcomes of digitization, how to effectively organize and staff BRM capabilities, and how to avoid the common traps that derail BRM success.
  • Appreciate the crucial skills and qualities demanded of a successful BRM who possesses the credibility, gravitas, and techniques that empower them with access, influence, and relationships necessary to be a key player in the digitization movement.
  • Improve productivity and resource utilization for IT colleagues by understanding the potential value from shifting the organization’s focus from projects, services, and activities to business value realization, business-IT convergence, and digital innovation.
  • Strengthen personal status and job security by creating measurable organizational improvement, and catalyzing game-changing business strategies supported by a digital, business-IT converged operating model.
  • Chart a career growth path that anticipates and participates in the emerging digitization movement.

Executives and IT Leaders Considering  Introducing BRM

Will help executives and IT leaders considering the introduction of BRM capability:

  • Strengthen business-IT relationships by learning how to introduce and develop BRM capabilities that visibly increases business value realized from information and IT.
  • Learn how to improve the customer experience of everyone who depends upon information and IT by leveraging BRM to re-shape the IT operating model into one that drives business-IT convergence and facilitates the digital enterprise.
  • Catalyze a potentially game-changing business-IT strategies, and deliver against them by understanding the business and IT implications of digitization, and how to lead colleagues and business partners into and through a digital transition.

BRM Advocates in Federal, State, and Local Government

Broaden and deepen your understanding of the characteristics of the BRM role and capability: 

  • Conditions for success,
  • Ways to introduce BRM capabilities

Management Consultants and Others Interested in BRM success

Appreciate  challenges and issues faced by BRMs and their advocates and gain broader insight into ways to overcome them.

Educators Interested in in Technology Trends

Better prepare your students to understand and thrive in today’s digital age.